Return to Home
Mastering the Hook, the Query Letter, and the Verbal Pitch
Agents report that they’re flooded with more queries and proposals than ever before, even as publishers cut back the number of books they produce each year. How can you break through the noise and get your project noticed? This class will help you step back and see your fiction or nonfiction work through fresh eyes and a business-based perspective. We’ll identify the things that make your work unique, marketable, and irresistible to publishing gatekeepers, and then with lots of examples and time for practice and personal feedback, we’ll work on verbal “elevator pitches,” the short hooks that are also great for query letters. We’ll also cover the structure of a query letter, and some tips and tricks for getting an agent or publisher’s attention.
This is also a valuable class for self-publishing writers who want to pitch their books so that readers pay attention.
Beth Jusino is a publishing consultant for both traditional and self-publishing authors, with almost 20 years of experience helping writers navigate the complicated space between manuscript and final book. A former literary agent and marketing director, she’s the author of the award-winning The Author’s Guide to Marketing and has ghostwritten or collaborated on half a dozen additional titles. Beth is a member of the Northwest Independent Editors Guild, a regular speaker for Seattle Public Library’s #SeattleWrites workshops, and has taught at writers’ conferences across the country. Visit her online at www.bethjusino.com or on Twitter @bethjusino.