Your Artist’s Statement is a valuable tool to connect your audience to your art – perhaps on a website, or with a gallery, or a special show. The creative text you’ll write will also translate easily into social media postings, press releases, and many other formats. This will save you time, effort, and also create a cohesive style that gives your name a “brand.”
During the class, students will examine samples of working artists’ biographies, and determine the essential elements in an effective statement. Various styles are discussed, and a list of key words and sentence starters are reviewed.
A template is provided and we will outline your statement with some easy and fun creative exercises that are sure to bring out your personal style. Everyone’s work will be reviewed, with direct feedback from the instructor and others. We’ll discuss how to make minor variations in order to address different audiences.
And finally, we’ll work towards a polished statement to effectively generate interest in the artist and their work. Helpful marketing hints are interjected throughout this course.
This workshop is appropriate for many types of artists, including visual artists and writers.
Handouts are provided. Students should bring paper and pen, and (optionally) electronic writing devices that they are familiar with.
Ms. Satterwhite is an active artist living on Bainbridge Island, Washington. She manages the regional Studio Tour, and coaches artists. She is a professional photographer, writer, and piano teacher, and specializes in photographing artists’ work. Her own photography is displayed in art galleries and stores. She is experienced in marketing, copywriting, design & layout.